As a follow up to last weeks blog about the Apple watch, I found this story in the New York Times " Can the Swiss Watchmaker Survive the Digital Age?"
Well the fact is that the traditional analog watches have held their own against digital watches for decades now. Horological enthusiasts love a traditional watch and all the expensive brands so I do not think they will be turned on by a smartwatch.
The thing about an analog watch is the workings of it. An analog watches are amazing complicated mechanical timepieces with numerous painstakingly machined, polished and hand-assembled parts. A work of art.
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This story reports how Pim Koeslag, who designs and fabricates some of the world’s most complicated mechanical timepieces, set off on a very different, decidedly 21st-century project: a smartwatch. "In response to Apple’s plans to introduce a high-tech watch this year, the chief executive of Frédérique Constant, Peter Stas, decided the company would produce its own. It would not be a minicomputer with a screen, like Apple’s. Instead, it would combine the functions of a Fitbit, a device that tracks physical activity, with a traditional Swiss timepiece, a $1,200 entry-level Frédérique Constant watch. A Silicon Valley company would produce the tiny sensors that count steps and measure sleep cycles, and this information would be transmitted to a phone through a Bluetooth connection. The phone would also control the watch — resetting its hands in different time zones, for example. From the outside, the watch wouldn’t look "smart” at all, but it would be packed with electronics. Koeslag’s job was to bring to life this chimera of Swiss engineering and Silicon Valley wizardry."
Hence the birth of the smart analog watch. Read the article to find out more about the smart analog watch. However I do not think that smartwatches will take over from the traditional and much loved Swiss analog watch.
